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WIN Reality Adds Investment Partner LAGO Innovation Fund

September 15, 2021 by Matt Goldman

WIN Reality Raises $3.75 Million, Adds Investment Partner LAGO 

Long-term investment provides capital to drive growth, innovation, and expand category leadership in virtual reality athlete training

Austin, Texas, September 14, 2021 – WIN Reality, the leader in virtual reality athlete training, today announced a $3.75 million debt raise from new partner LAGO Innovation Fund. LAGO provides a breadth of industry expertise and a scaling non-dilutive financing partner as WIN looks to expand upon its explosive >300% revenue growth over the past year.

Every year, Americans spend $10B on athlete coaching in a fragmented marketplace of 290,000 coaches that doesn’t leverage the power of modern technology. WIN Reality makes peak performance accessible through its cutting-edge solution that allows athletes to train in virtual reality at full game speed – anytime, anywhere. WIN’s software enables athletes around the world to see thousands of higher quality reps than they ever could with traditional training methods, quickening development, sharpening instincts, and delivering visible results as soon as the next game.

“This investment enables us to fuel further customer growth and continue innovating to empower athletes to achieve their full potential,” said WIN Reality CEO Chris O’Dowd. “LAGO immediately understood our value proposition and it has been a pleasure working with them to help take our vision to the next level.”

The raise strengthens WIN Reality during a time when VR hardware is experiencing exponential improvement, creating new possibilities within the sports training and athlete performance category. LAGO Innovation Fund saw that investing at this key moment will help solidify WIN’s role as the market leader and position the company for long-term growth. 

“We couldn’t be more excited to add WIN Reality to our portfolio,” said Heather La Freniere, LAGO Co-Founder and Managing Partner. “LAGO focuses on companies who are innovative and disruptive in their industries, and we see WIN changing the athlete training market with technology that transforms the way people around the world participate in sports.”

About WIN Reality

WIN Reality is a virtual reality-based training tool designed to offer athlete evaluation and development. The company’s software solution allows baseball and softball players to step into a virtual ballpark and take game speed pitches that move exactly as they would in a live environment. This empowers each customer to achieve their peak potential faster than they ever could with traditional training methods. Learn more at

About LAGO Innovation Fund

LAGO Innovation Fund supports the founders and investors of high-growth disruptive companies through bespoke, term loan credit facilities and equity co-investments. LAGO typically provides $3-$30MM of capital to fuel the growth of emerging leaders in diverse sectors such as software, tech-enabled services, eCommerce, food and beverage, gaming, health + wellness, online marketplaces and need-based consumer products. LAGO structures its founder-friendly investments to provide incremental, longer-term investable capital to drive market penetration and ultimately the value of the enterprise. For more information, please visit

James Wright, Director of Finance
[email protected]